Branding for a Medical Practice – Office Materials, Website, and Advertising
Medical practices grow from referrals and word-of-mouth between friends and family. Social media is a natural marketing choice if patients feel comfortable sharing their experiences with the online community.
The doctor’s website promotes his training, skill, and experience. In social media, the patients themselves promote the intangible qualities of the medical practice, the care and genuine concern of the doctor and his staff.
The doctor, a corneal specialist, only promotes LASIK which is an elective surgery. I’m inspired by talking to Dr. Winthrop’s patients who have had life-changing vision correction laser surgery, and it’s a pleasure to share their stories online.
Marketing a LASIK surgeon is basically about promoting the joy of life and I can’t imagine a better product!
